Phantom Blur Balm

Coming Soon

BLUR
NOURISH
PERFECT

A lip-perfecting balm that delivers featherlight, blurred colour—designed to enhance tone, leaving lips smooth and nourished for up to 12 hours.

NEW

Phantom Blur Balm

Coming Soon

BLUR
NOURISH
PERFECT

A lip-perfecting balm that delivers featherlight, blurred colour—designed to enhance tone, leaving lips smooth and nourished for up to 12 hours.

Details

Features and benefits

How to use

Formulated without

Shipping & Returns

Ingredients

Details

A lip-perfecting balm that delivers featherlight, blurred colour—designed to enhance tone, leaving lips smooth and nourished for up to 12 hours.

This ultra-silky, gel-based formula instantly blurs and smooths lines, leaving lips looking and feeling cashmere-soft all day long. Smooth to the touch, these balms effortlessly wrap lips in a single swipe of colour for addictive, non-drying wear.

Available in a curated collection of five shades, each is designed to enhance your natural lip tone with soft-matte, buildable colour. Whether you’re looking for an effortless, on-the-go look or a higher pigment payoff, these balms deliver customisable colour with ease.

Features and benefits

Instantly blurs and smooths lip lines
Featherlight, buildable colour
Enhances natural lip tone
12-hour nourishing wear
Lips feel softer all day
Non-drying
Vegan and Cruelty-Free

KEY INGREDIENTS

Conditioning Complex: a blend of emollients and oils that nourishes, smooths, and softens for up to 12 hours for blurred-looking lips.
Smoothing Gel-Base & Hyaluronic Acid: Blurs appearance of lip lines
Emollient & Oil Blend: Nourishes skin barrier for up to 12 hours

PROVEN RESULTS:

Instant

97% said this product effortlessly glides and seamlessly smooths lips.
94% said this product enhances the look of their natural lip colour.
82% said this product blurs lip lines for fuller looking lips.

After 8 Hours

88% said this product makes lips feel softer.
85% said this product is non-drying and comfortable throughout the day.
82% said this product makes lips look smoother.

After 12 Hours

91% said this product feels weightless on lips.
91% said this product has a soft-matte finish all day.
82% said this product makes lips feel more nourished for 12 hours.

How to use

ARTISTRY TIPS

Soft Focus Blurred Lip:

Step 1: Apply Phantom Blur Balm generously across your lips for a smooth, soft-focus base.

Step 2: Define and refine with Shape & Sculpt Lip Liner. Start at the bottom corners using the flat side for a gentle outline, then switch to the tip at the Cupid’s bow and glide outward. Gently blur out the liner. This technique creates a polished yet diffused finish—think cashmere-soft lips with a blurred, effortless elegance.

Defined Blurred Lip:

Step 1: Define your lip shape with Shape & Sculpt Lip Liner. Begin at the bottom corners using the flat side for a soft outline, then transition to the tip at the Cupid’s bow and glide outward toward the corners for a refined contour.

Step 2: Gently smudge and blend the liner to diffuse the colour, creating a soft-focus, yet defined effect.

Step 3: Finish with your matching Phantom Blur Balm for a dimensional, blurred lip look that feels effortlessly chic.

Step 4: Layer and top with pearlescent glossy balm for added shine and volume.

Formulated without

ALCOHOL
GMO
PARABENS
PHTHALATES
TALC
TRICLOSAN
MINERAL OIL
GLUTEN
MICROPLASTICS

This product is vegan and cruelty-free.  

Shipping & Returns

We offer free Royal Mail standard shipping on orders over £50, and free Royal Mail Next-Day shipping on orders over £100. Receive a complimentary return within 45 days of purchase, some exclusions apply.

For more information on shipping and returns, please visit our Shipping & Returns page.

Ingredients

Frequently asked questions

Is this product retractable?

No, this product does not retract.

Is it hydrating?

Yes. The formula features a conditioning complex and emollient oils that help nourish and soften lips for up to 12 hours.

Is this product transfer-proof?

It has a soft-matte, nourishing finish, so you may notice slight transfer compared to long-wear formulas.

Will it settle into lip lines?

No. The smoothing gel-base and hyaluronic acid help blur the appearance of lip lines for a soft-focus effect.

How much coverage does it have?

Phantom Blur Balm offers natural, buildable coverage. You can apply a single swipe for a sheer wash of color or layer it for more pigment.

NEW: AMBIENT LIGHTING EDIT QUADS

THE COMPLEXION DESTINATION

INTRODUCING ESPRESSO

Unlocked Instant Extensions Mascara

RED 0: THE COLOR OF CRUELTY FREE

Phantom Volumizing Glossy Balm

THE CHEEK COLLECTION

NO. 16 HIGHLIGHTER BRUSH

No. 15 Blush Brush

NEW: AMBIENT LIGHTING EDIT QUADS

Phantom Blur Balm

Shape & Sculpt Lip Liner

Phantom Volumizing Glossy Balm

Frequently asked questions

Is this product retractable?

Is it hydrating?

Is this product transfer-proof?

Will it settle into lip lines?

How much coverage does it have?

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